Tuesday, August 30, 2005

Never, never, never quit

Sir Winston Churchill refused to give up amid the horrors of WWII. Things looked grim, but he knew that to surrender would mean tragedy for Britain and its inhabitants. So he (thankfully) didn't follow the path of his predecessor, who thought that Hitler was actually going to keep his word. It wasn't easy by any stretch of the imagination, but today England is free and Churchill is lauded as one of the great leaders of the 20th century.

We also must persevere in life. We must Stay the Course (the 10th and final principle in the MAXIMIZERS acrostic). If we're knocked down, we need to get up. Didn't we do so when we were learning to ride a bike, or when we were turned down for a job? For some reason we see failure as a learning experience when we're children, but heaven forbid if we fail at something when we're adults. It's better to try and fail than not to try at all. It shows we are trying to better ourselves. We can only grow by attempting something bigger than we currently are. To always play it safe is to stagnate. It's normal to fail. A person who never fails is on the way to the worst of ultimate failures.

Here are some stats from the National Sales Executives Association regarding sales persistence:
  • 80% of all new sales are made after the fifth call to the same prospect
  • Half of all sales persons make one call, then cross off the prospect
  • Only 10 percent will keep calling until they succeed.

(Dennis Waitley, Being the Best (Nashville, TN: Thomas Nelson Publishers, 1987), 54-55

Even God favors persistence. He tells us to, "Pray without ceasing" (1 Thess. 5:17). So may we encourage each other with prayer and exhortation to persist.


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